From Scaling a National Lab to Reinventing Rural Care Delivery

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When Travis Owen, founder and CEO of CareAtlas, talks about scaling, he speaks from hard-won experience. As the CFO of a COVID testing company, Travis helped grow a single clinic into a 1,500-employee operation spanning 13 states and serving over 4 million patients. But rapid growth brought operational headaches: fragmented bank accounts, mailroom chaos, and reconciliation cycles that sometimes stretched as long as 18–24 months.

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Those painful realities shaped his next venture, CareAtlas—a company rooted in a physician-entrepreneur legacy and purpose-built to structurally solve revenue cycle pain points for rural and remote healthcare providers.

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The CareAtlas Model: “PRM as a Service”

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CareAtlas operates on a “clinical practice without walls” model, delivering personalized, virtual-first care across the four pillars of health: diet, sleep, exercise, and mental health. The company partners with rural hospitals and clinics—especially those that benefit from Remote Patient Monitoring (RPM), Chronic Care Management (CCM), and Transitional Care Management (TCM) but lack the resources to implement these programs themselves⁠

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Travis describes this approach as “Patient Relationship Management (PRM) as a Service”—helping providers strengthen long-term engagement with patients while easing the operational burden. Unlike software-only vendors, CareAtlas functions as a clinical practice, billing Medicare directly for services and allowing hospitals to deploy care management at no cost, while achieving measurable reductions in readmissions and improved patient outcomes.

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Partnering with Anatomy: AI-First Infrastructure

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Travis’ prior experience with scaling a national lab left him determined to avoid the operational pitfalls of the past—especially around financial operations:

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“The painful lessons I’ve learned doing it the other way before… with five or six address changes, we had the worst mailroom mess imaginable. Reconciliation took 18–24 months. I knew from the start we needed to structurally solve this.”

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With Anatomy’s AI-powered lockbox and reconciliation platform, CareAtlas gained:

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• A PO Box address that scales as CareAtlas grows – reducing mailroom chaos and address change headaches.
  
  
• Seamless reconciliation – automated matching and posting, instead of manual workflows.
  
  
• Founder-level confidence – “All I have to do is check my balances, and I know Anatomy is handling everything else in the background.”
  
  

Travis summed it up best:

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“Anatomy is my favorite place to go. There’s just money coming in, and I don’t have to do any work.”

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Looking Ahead

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As CareAtlas expands into new states under multiple professional corporations (PCs), Anatomy’s lockbox flexibility—supporting separate tax IDs and PO boxes under one login—gives them a scalable financial backbone.

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CareAtlas is not only innovating in care delivery, but also demonstrating how modern infrastructure—from clinical models to financial operations—can unlock scalable, sustainable healthcare for rural communities. With Anatomy Financial as a trusted partner, CareAtlas is building the future of patient relationship management: one that’s proactive, high-touch, and powered by technology designed for the realities of rural America⁠